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US Stock of the Day – Sep 1, 2026: GoPro <GPRO>

Tuesday, September 1, 2026

On September 1, 2026, the most talked-about US stock online is GoPro<GPRO>.
Background: A Schedule 13G filing with the SEC revealed that YouTuber Markiplier (Mark Fischbach), who has roughly 40 million subscribers, had acquired an 8.5% stake in the company, making him its largest individual shareholder. Bloomberg reported the position on August 31, and the stock rose 22% that day to $0.73. It then surged a further 80.4% in premarket trading on September 1. Fischbach said the stock looked undervalued. About 16.5% of the float is sold short, adding short-squeeze speculation to the move, and the MISSION 1 PRO ILS cinema camera is due to launch on September 2. Fundamentals remain weak: second-quarter revenue fell 31.3% year-over-year with a $51 million loss, the company carries a going-concern disclosure, and its sub-$1 share price puts it out of compliance with Nasdaq listing rules. Market capitalization stands at about $110 million.

GoPro (GPRO)

Latest close (9/25): $1.29 (+0.03, +2.38%)

Discussion board for GoPro (Japanese)

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