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US Stock of the Day – Oct 23, 2026: Deckers Brands <DECK>

Friday, October 23, 2026

On October 23, 2026, the most talked-about US stock online is Deckers Brands<DECK>.
Background: Deckers, which sells HOKA running shoes and UGG boots, released its July-September quarter results after the close on the 22nd. Revenue rose 3.5% year on year to $1.481 billion but fell short of the consensus of about $1.51 billion. HOKA sales rose 6.8% to $677.2 million and UGG sales rose 3.5% to $786.4 million. Diluted EPS grew to $2.31 from $1.82 a year earlier. The company cut its full-year revenue guidance from $5.86 billion to $5.91 billion as of July to $5.70 billion to $5.725 billion, and also lowered its HOKA growth outlook from "low double digits" to "high single digits." The stock fell about 9.6% in after-hours trading and was trading 8.6% lower at $77.99 in premarket trading on the 23rd.

Deckers Brands (DECK)

Latest close (10/22): $85.28 (−0.21, −0.25%)

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Written by , an individual investor in Japanese stocks since 2007 (profile in Japanese).

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